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		<title>How to use the web to make an effective customer complaint</title>
		<description><![CDATA[
The best customer complaint in years.
And customer power at work on the web.
After over 4 million downloads, United compensated them.
]]></description>
		<link>http://fivve.co.uk/archives/7075.php</link>
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		<title>Amazing numbers</title>
		<description><![CDATA[
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Some numbers that show just pervasive the web has become and how much it is now a part of our life.
( Hat tip to mashable)
]]></description>
		<link>http://fivve.co.uk/archives/7069.php</link>
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		<title>Clever Skype viral to engage customers</title>
		<description><![CDATA[This is the background. This is the site. This is the live stream&#8230;clever stuff.
var chCustomSegment = { channel: "viral", source: "tvf", group: "global&#124;any&#124;all", detail: "experiential&#124;phonebox" }
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		<link>http://fivve.co.uk/archives/7060.php</link>
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		<title>Ikea: A lesson in effective use of social media</title>
		<description><![CDATA[It&#8217;s a simple campaign, that&#8217;s what makes it so effective.

]]></description>
		<link>http://fivve.co.uk/archives/7058.php</link>
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		<title>The Marketing capability-the future is digital</title>
		<description><![CDATA[US retailer Best Buy on the value and necessity of business using and embracing digital and social media as part of its marketing strategy.

]]></description>
		<link>http://fivve.co.uk/archives/7055.php</link>
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		<title>B2b marketing fundamentals don&#8217;t change&#8230;</title>
		<description><![CDATA[This video isn&#8217;t quite as effective as the original ad run by McGraw Hill, but here goes&#8230;

And the original ad&#8230;

]]></description>
		<link>http://fivve.co.uk/archives/7046.php</link>
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		<title>Media140: Can 140 characters change your brand?</title>
		<description><![CDATA[
The Media140 conference&#8217;s debate on Why Twitter can be important for brands was chaired by Kieron Matthews, the marketing director of IAB.
Robin Grant, managing director of We Are Social, suggested: &#8220;With the new media, there is a paradigm shift. It means, that consumers and people have all the power now. Brands need to realise that. [...]]]></description>
		<link>http://fivve.co.uk/archives/6841.php</link>
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		<title>Media140: The dos and don&#8217;ts of social media</title>
		<description><![CDATA[
As Twitter and social media get more and more important for brands, beware of some painful pitfalls
Homewares firm Habitat this summer provoked Twitter outrage when it used the #iranelection hashtag &#8211; which would normally alert users of the micro-blogging site to a message about the elections in Iran &#8211; to try to drum up interest [...]]]></description>
		<link>http://fivve.co.uk/archives/6840.php</link>
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		<title>Customer care in online retail: are email and the phone overrated?</title>
		<description><![CDATA[Nearly half of the online shoppers surveyed as part of the study indicated that they prefer to find information about a retailer&#8217;s products themselves before they make a purchase. Only 19% favored email and only 18% favored phone support.
What gives? It seems a little bit surprising at first glance, but I suppose it&#8217;s not entirely [...]]]></description>
		<link>http://fivve.co.uk/archives/6812.php</link>
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		<title>Distribution problems leave Waterstone’s relying on third-party wholesalers</title>
		<description><![CDATA[Waterstone’s could be left relying on third-party wholesalers to ensure that customer orders are fulfilled this Christmas following problems at the bookseller’s distribution centre.
]]></description>
		<link>http://fivve.co.uk/archives/6801.php</link>
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		<title>Cloud Computing&#8217;s Partly Cloudy Future?</title>
		<description><![CDATA[
	Americans overwhelmingly have a lack of interest in cloud-based services, according to&#160;a new survey
&#8220;Asked what they felt about personal data being stored on third-parties’ remote computers, 64% say they don’t want their data kept by a third party, according to the latest installment of &#8216;Unisys Security Index: United States.&#8221;&#8221;
I wonder how much of this comes [...]]]></description>
		<link>http://fivve.co.uk/archives/6758.php</link>
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		<title>The Age of Social Search Dawns</title>
		<description><![CDATA[
	During the first fifteen of years of the Internet&#39;s gestation, we searched the web unassisted. In the second era, we&#39;ll do so with the curated assistance of our social networks &#8211; and be able to spot trends from friends. As we wrote in our search white paper earlier this year&#8230;

&#34;However, on the whole, social networks [...]]]></description>
		<link>http://fivve.co.uk/archives/6757.php</link>
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		<title>Pew: More internet users are reading status updates (and marketing messages)</title>
		<description><![CDATA[The study found that online status udpating is on the rise. Twitter and other status services are most popular among those
18-24 polled by Pew. But usage is rapidly growing amongst differing age groups. Twitter usage nearly doubled from 19% in December
2008 to 37%. Those 25-35 are up
20 points to 31%, while usage among those 35-44 [...]]]></description>
		<link>http://fivve.co.uk/archives/6750.php</link>
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		<title>Conde Nast hunts for new revenue with GQ iPhone app</title>
		<description><![CDATA[If Apple approves the app, Conde will eventually start selling other titles through the iTunes store. Condé says the GQ digital issue will replicate the print version (including ads). But it will also include related
videos and links to sites for products
featured in the issue.
It&#8217;s unclear if the viewing experience will be an effective replication of [...]]]></description>
		<link>http://fivve.co.uk/archives/6736.php</link>
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		<title>Online ad effectiveness depends on good creative. But measurement and targeting still matter.</title>
		<description><![CDATA[Dynamic Logic&#8217;s study compared the top 10% and bottom 10% performers from its database of over 170,000 online ads and found that creative factors — rather than targeted or high-profile
ad placements — led to better ad recall, brand awareness and purchase intent. 
After analyzing the highest and lowest performers from its database, Dynamic Logic found [...]]]></description>
		<link>http://fivve.co.uk/archives/6735.php</link>
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