http://fivve.co.uk Marketing, PR, Gloucestershire, South West, UK West Midlands Sat, 04 Jul 2009 05:56:37 +0000 http://backend.userland.com/rss092 en 'Let your mind wander' cinema ad aims for curious readers left cold by Economist's traditional red-poster campaignsThe Economist is launching a radical new brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker.In a move aimed at boosting the Economist's circulation, ... http://fivve.co.uk/archives/5119.php The newspaper group that owns the Daily Mirror has announced plans to close nine local newspapers in the Midlands, with the loss of up to 120 jobs From: http://www.ft.com/rss/companies/media Go to Source http://fivve.co.uk/archives/5116.php Facebook: With its leadership as an online social network more secure, Mark Zuckerberg's company aims to build both revenues and an enduring presence on other sites – no easy task From: http://www.ft.com/rss/companies/media Go to Source http://fivve.co.uk/archives/5114.php Bloomsbury, publisher of the Harry Potter series, enlarged its footprint in the world of academic publishing with the purchase of Tottel, a leading independent for £9.96m From: http://www.ft.com/rss/companies/media Go to Source http://fivve.co.uk/archives/5113.php See and download the full gallery on posterous Robert Scoble is back to blogging, investing more time and attention this week there as opposed to Twitter and Friendfeed. He linked to me this week, which sparked my curiosity and encouraged me to dig into my Google Analytics archives to see a) how ... http://fivve.co.uk/archives/5105.php The Coke Zero Hero has pulled! He has totally pulled this hot babe - that's what heroes do - and they've probably had sex! WOW! Sex with a hot babe? Heroic! She then goes to have a shower; and that's when her parents show up at the flat! Time for ... http://fivve.co.uk/archives/5132.php LONDON - Visit Devon is launching its first TV ad campaign to capitalise on the predicted increase in domestic tourism this summer. From: http://www.brandrepublic.com/News/RSS/ Go to Source http://fivve.co.uk/archives/5137.php Morecambe and Wise's Positive Thinking song used to offer potential VW buyers an 'infectious burst of optimism'Volkswagen is bucking the recessionary gloom with a musical TV advert set to Eric Morecambe and Ernie Wise's Positive Thinking song.The TV ad, which VW describes as an "infectious burst of optimism", comes as ... http://fivve.co.uk/archives/5131.php Here's a fun little find for a Friday. If you have a Google Profile and you're logged in to your Google account, search for the word me. Your profile will come up as the top result. This is great if you get amnesia. Permalink | Leave a comment  » From: http://feeds.feedburner.com/MicroPersuasion Go ... http://fivve.co.uk/archives/5108.php Increased interest in Michael Jackson is forcing people around him to revise their initial assessment that his assets could be overwhelmed by the debts attached to them From: http://www.ft.com/rss/companies/media Go to Source http://fivve.co.uk/archives/5085.php Facebook will begin encouraging users to make more of their personal information public to everyone on the web, a shift that moves the company into more direct competition with micro-messaging service Twitter From: http://www.ft.com/rss/companies/media Go to Source http://fivve.co.uk/archives/5089.php LONDON - Publisher Trinity Mirror has announced plans to close nine newspapers and two niche publications, and merge two other papers, making 118 staff, including about 25 commercial staff, in its Midlands division redundant. From: http://www.brandrepublic.com/News/RSS/ Go to Source http://fivve.co.uk/archives/5102.php UK corporations lost £960m to publicly reported fraud in the half year to June 30, the highest six-month total since at least 2003 From: http://www.ft.com/rss/companies/media Go to Source http://fivve.co.uk/archives/5088.php I keep a massive list on my computer called "Discovery." These are products and services I am evaluating both for potential Edelman use as well as to satisfy my own personal insatiable curiosity for new technology. I thought I would use the lifestream to open this up a bit. Here's what ... http://fivve.co.uk/archives/5080.php My move from a blog to a lifestream format has elicited two kinds of responses so far: approvers and doubters. I don't think this has anything to do with me, but rather it's  reflection of how we're adjusting to the broader shift in media. The web is slowly moving from an ... http://fivve.co.uk/archives/5079.php