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	<title>Fivve</title>
	<link>http://fivve.co.uk</link>
	<description>Marketing, PR, Gloucestershire, South West, UK West Midlands</description>
	<lastBuildDate>Thu, 04 Dec 2008 10:17:33 +0000</lastBuildDate>
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		<title>Calling all game developers</title>
		<description>A casual observer might think the UK games sector was in rude good health. After all, this is the country where the year's biggest blockbuster Grand Theft Auto IV was developed - even if the franchise is in foreign hands - and there are hordes of smart young games designers ...</description>
		<link>http://fivve.co.uk/archives/1563.php</link>
			</item>
	<item>
		<title>Video: Watch a banned DFS ad</title>
		<description>See an ad for furniture chain DFS that was banned by the ASA for exaggerated the size of sofas
From: http://www.guardian.co.uk/media/advertising/rss
Go to Source </description>
		<link>http://fivve.co.uk/archives/1544.php</link>
			</item>
	<item>
		<title>Chief executive leaves Entertainment Rights</title>
		<description>Nick Phillips will part ways with the troubled company, a month after it issued a profits warning. He is the second chief executive to do so in less than a year
From: http://www.ft.com/rss/companies/media
Go to Source </description>
		<link>http://fivve.co.uk/archives/1541.php</link>
			</item>
	<item>
		<title>Regulators bring Kangaroo back down to earth</title>
		<description>ITV's online ambitions suffered a further setback when it was concluded that its video-on-demand joint venture with BBC Worldwide and Channel 4 'will restrict competition'
From: http://www.ft.com/rss/companies/media
Go to Source </description>
		<link>http://fivve.co.uk/archives/1540.php</link>
			</item>
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		<title>New anti-cocaine advertising campaign to launch</title>
		<description>A &#163;1m TV and online anti-cocaine advertising campaign featuring "Pablo the drug mule dog" is to be launched by the government today.The campaign advertisements, voiced by comedian David Mitchell, are targeted at 15- to 18-year-olds to make them more aware of the risks and harms of cocaine use.Pablo, a dead ...</description>
		<link>http://fivve.co.uk/archives/1551.php</link>
			</item>
	<item>
		<title>Sam Wollaston reviews the new anti-cocaine advertising campaign</title>
		<description>In a dank, dingy basement, a little dog with the voice of David Mitchell off Mitchell and Webb, wakes up dead with a gaping hole in his chest. Turns out he's been used to smuggle cocaine into the country. And he's called Pablo, possibly after Pablo Escobar the (also) deceased ...</description>
		<link>http://fivve.co.uk/archives/1552.php</link>
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		<title>Redstone agrees partial sale of 1,500 cinemas</title>
		<description>Media mogul Sumner Redstone has reached agreement with his daughter, Shari, to put some of National Amusement's 1,500 cinemas on the block rather than the entire division, as part of debt-restructuring discussions to avoid selling more shares of Viacom and CBS, people familiar with the matter said
From: http://www.ft.com/rss/companies/media
Go to Source </description>
		<link>http://fivve.co.uk/archives/1543.php</link>
			</item>
	<item>
		<title>Dark side of the boom</title>
		<description>EMI: What insiders thought would be the private equity deal of last year has turned into a hard slog simply to recoup investments
From: http://www.ft.com/rss/companies/media
Go to Source </description>
		<link>http://fivve.co.uk/archives/1539.php</link>
			</item>
	<item>
		<title>Winter striptease in National Lottery ad</title>
		<description>LONDON - A couple strip naked and brave the freezing cold sea in the latest TV ad for the National Lottery.
From: http://www.brandrepublic.com/News/RSS/
Go to Source </description>
		<link>http://fivve.co.uk/archives/1562.php</link>
			</item>
	<item>
		<title>&#8216;Save Tango&#8217; spoof video launched</title>
		<description>The latest stage of the 'Save Tango' ad campaign has launched with a spoof news report featuring fans of the soft drink car-jacking to raise funds. By Mark Sweney
From: http://www.guardian.co.uk/media/advertising/rss
Go to Source </description>
		<link>http://fivve.co.uk/archives/1550.php</link>
			</item>
	<item>
		<title>Video: Watch anti-PC &#8216;Save Tango&#8217; advert</title>
		<description>Spoof advert for Tango involving a campaign in which supporters go to extreme lengths to try to save the soft drink from extinction
From: http://www.guardian.co.uk/media/advertising/rss
Go to Source </description>
		<link>http://fivve.co.uk/archives/1549.php</link>
			</item>
	<item>
		<title>Mother wins Energy Saving Trust account</title>
		<description>LONDON - Mother has won the advertising account for the Energy Saving Trust following a pitch handled by COI.
From: http://www.brandrepublic.com/News/RSS/
Go to Source </description>
		<link>http://fivve.co.uk/archives/1561.php</link>
			</item>
	<item>
		<title>Recession saves alcohol ads from new regulations</title>
		<description>LONDON - The ad industry won a reprieve from new curbs on alcohol ads on Wednesday when the Government announced new measures to combat binge drinking.
From: http://www.brandrepublic.com/News/RSS/
Go to Source </description>
		<link>http://fivve.co.uk/archives/1560.php</link>
			</item>
	<item>
		<title>Kangaroo&#8217;s power may be diluted by commission&#8217;s findings</title>
		<description>INDUSTRY ANALYSIS - The Competition Commission's provisional findings regarding video-on-demand service Kangaroo could mean more opportunities for lower advertising rates across the service, some media agencies believe, although there are fears it could also dilute the strength of its proposition.
From: http://www.brandrepublic.com/News/RSS/
Go to Source </description>
		<link>http://fivve.co.uk/archives/1559.php</link>
			</item>
	<item>
		<title>French footballer Franck Ribery stars with Pink Panther in Nike viral</title>
		<description>LONDON - Nike has launched a new viral campaign which teams up with the Pink Panther and French football star Franck Ribery.
From: http://www.brandrepublic.com/News/RSS/
Go to Source </description>
		<link>http://fivve.co.uk/archives/1558.php</link>
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