Ikea: A lesson in effective use of social media

November 25, 2009

It’s a simple campaign, that’s what makes it so effective.

The Marketing capability-the future is digital

November 18, 2009

US retailer Best Buy on the value and necessity of business using and embracing digital and social media as part of its marketing strategy.

B2b marketing fundamentals don’t change…

November 12, 2009

This video isn’t quite as effective as the original ad run by McGraw Hill, but here goes…

And the original ad…
Original McGraw Hill 'Man-in-chair' ad