Sony Ericsson launches Halloween-theme viral for Walkman W595
October 30, 2008
LONDON – Sony Ericsson has launched a viral campaign and microsite to drive awareness of the new Sony Ericsson Walkman W595 handset in the run-up to Halloween.
From: http://www.brandrepublic.com/News/RSS/
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Nokia backs new music download service with major campaign
October 30, 2008
LONDON – Nokia’s new Comes With Music service is to be supported by a multi-million pound pre-Christmas campaign, launching this Saturday during ITV1 talent show The X-Factor.
From: http://www.brandrepublic.com/News/RSS/
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Cater Allen Private Bank targets rich clients with online campaign
October 30, 2008
LONDON – Cater Allen Private Bank, part of the Santander Group, is launching an online campaign across key financial websites next week to promote how, by working in partnership with Independent Financial Advisors (IFAs), they can provide the best level of service for high net worth clients.
From: http://www.brandrepublic.com/News/RSS/
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InterContinental mounts geo-targeted campaign with Multimap web service
October 30, 2008
LONDON – InterContinental Hotels Group is linking up with Microsoft’s online mapping service Multimap to raise awareness of hotel locations and drive hotel bookings.
From: http://www.brandrepublic.com/News/RSS/
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ITV deal provides highlights of England and FA Cup games to mobiles
October 30, 2008
LONDON – Digital sports and entertainment specialist Perform has signed a four-year deal with ITV Mobile to provide clip production services for ITV’s England and FA Cup matches.
From: http://www.brandrepublic.com/News/RSS/
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Sir Trevor makes ITV news bow on 20 November
October 30, 2008
LONDON – ITV has confirmed that Sir Trevor McDonald will step down from presenting News at Ten after the US elections.
From: http://www.brandrepublic.com/News/RSS/
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Absolute in six-figure deal with air freshener brand
October 30, 2008
LONDON – Absolute radio has signed a six-figure deal with Ambi Pur, the air freshener brand, to sponsor its new Geoff Lloyd drive time show.
From: http://www.brandrepublic.com/News/RSS/
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NI’s .Fox Networks passes initial ABCe test
October 30, 2008
LONDON – News Corporation’s global online ad network .Fox Networks has passed its first ABCe audit to become a full member of IASH (Internet Advertising Sales House), the committee founded to regulate the activities of sales houses.
From: http://www.brandrepublic.com/News/RSS/
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Sony Ericsson showcases FHM on mobile
October 30, 2008
LONDON – Sony Ericsson has teamed up with Bauer Media’s men’s lifestyle title FHM to create the first magazine campaign to be entirely shot on a mobile phone camera.
From: http://www.brandrepublic.com/News/RSS/
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Nintendo says gamers still spending
October 30, 2008
Consumers are continuing to buy video games despite the financial crisis, Nintendo said, but it cut its earnings forecast as the strong yen eats into the profits of Japanese exporters
From: http://www.ft.com/rss/companies/media
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