Google offers agencies incentives to place ads on YouTube
October 31, 2008
LONDON – Google is planning to drive advertising on its YouTube online video platform with a new agency incentive programme to launch in January, following the end of the Best Practice Funding (BPF) commissions for search campaigns.
From: http://www.brandrepublic.com/News/RSS/
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Spanish adventure fizzles out at BSkyB
October 31, 2008
The prospect of a little Spanish sunshine has dimmed for British Sky Broadcasting, as the satellite broadcaster told investors it was not involved in an auction for Digital Plus, its Spanish counterpart
From: http://www.ft.com/rss/companies/media
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The Media Week Awards 2008 in pictures
October 31, 2008
If your memory is slightly hazy when it comes to last night, here’s the first set of pictures from the Media Week Awards 2008.
From: http://www.brandrepublic.com/News/RSS/
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Scope targets donors with chain reaction campaign
October 31, 2008
LONDON – Scope is launching a direct marketing campaign to encourage donors to support an inclusion scheme, which aims to create a future in which the lives of disabled and non-disabled are integrated.
From: http://www.brandrepublic.com/News/RSS/
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Surviving in Silicon Valley
October 31, 2008
From day to day the markets reel from stratospheric highs to plunging lows. It seems few people know what is really going on but there is perhaps one thing most can agree on and that is, that this economic crisis will touch everyone in some way or another.
The ,000 question is just how will people survive it?
Well this week the venture capital blog VentureBeat gathered a bunch of VC’s together in Silicon Valley to ask them to impart wise words on this very topic to an assembled crowd of start ups and entrepreneurs.
John Doerr came armed with a list of 10 top things that chief execs should do to help them come out the other end of this downturn.
Mr Doerr is with the famed VC company Kleiner Perkins Caufield & Byers and when he speaks, people listen. That’s because his early investments in companies like Google, Amazon, Intuit, Compaq, Sun and Symantec have earned him some serious kudos.
So here are his tips…
1. Act now. Act with speed. Raise money. Get a loan. Focus, cut or sell.
2. Protect the vital core of the company. Use a scalpel instead of an axe. Be surgical.
3. Make sure you have 18 months or more of cash on a conservative revenue forecast.
4. Defer any facility expansions. Don’t spend money on tech infrastructure, such as new computers or software if you don’t need it. Re-evaluate your R&D priorities.
5. Renegotiate any contracts that you can. Everything is negotiable.
6. Everyone in the organisation should be selling, from the receptionists to the engineers. It’s a noble profession.
7. Offer people equity instead of cash as bonuses. You can do this with outside vendors as well.
8. Pay attention to where your cash is. Treasuries, for example, are more secure than money market funds.
9. For your revenue plan, pay attention to leading indicators.
10. Over-communicate with everyone: employees, investors, key customers. Let them know your resolve and don’t sugar coat things.
For an alternative perspective, a panel of entrepreneurs offered their tips for survival.
Max Levchin of Slide and previously co-founder of PayPal said “Don’t listen to anybody. No-one really knows what is going to happen next. It’s better to be a contrarian in times like these than not.”
Toni Schneider of Automattic said “Consider open source. It costs nothing and is a great way to keep a project going and continue to build on your dream.”
Nirav Tolia of Epinions said “Constant transparent communication is the best way to transcend fear.”
Paul Sieber of O’Melveny and Myers said “Have a back up plan.”
Jason Calacanis of Mahalo said “Focus on the product. It’s all that matters.”
From: http://www.bbc.co.uk/blogs/technology/rss.xml
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Government launches smoking scare ads for Halloween
October 31, 2008
The Department of Health is to launch a TV campaign timed for Halloween featuring a young girl who is scared of her mother dying from smoking. By Mark Sweney
From: http://www.guardian.co.uk/media/advertising/rss
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Video: Watch the ‘Scared’ anti-smoking ad
October 31, 2008
See a Department of Health ad focusing on a child’s fears for her mother’s health if she continues smoking
From: http://www.guardian.co.uk/media/advertising/rss
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Kangaroo leaps to its own defence
October 31, 2008
Project Kangaroo, the joint venture between ITV, Channel 4 and BBC Worldwide to provide an online video on-demand service, says it will not threaten competition
From: http://www.ft.com/rss/companies/media
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WPP expects to defy downturn
October 30, 2008
The advertising group’s chief expects conditions will be “very tough” next year but predicts growth
From: http://www.ft.com/rss/companies/media
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Iris creates spooky viral for Sony Ericsson
October 30, 2008
LONDON – Sony Ericsson has launched a horror-movie inspired viral campaign and microsite to promote its new Walkman W595 handset.
From: http://www.brandrepublic.com/News/RSS/
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